When a patient searches "dentist near me" or "GP in Rondebosch", the top three local results capture most of the bookings. Here's how to be one of them.
Optimise your Google Business Profile
Complete every field. Add photos monthly. List every service you offer. Use your real practice name — no keyword stuffing.
Earn reviews — consistently
Aim for one or two new reviews per week. Reply to every single one (positive and negative) within 48 hours.
Build local citations
List your practice on Healthbridge, RecoMed, Yellow Pages, and your medical association directory. Keep your name, address, and phone identical everywhere.
Optimise your service pages
Each page should target a specific service plus a location ("Botox in Sandton", "Paediatrician in Pretoria East"). Include FAQ sections that match what patients actually ask.
Track what matters
Map pack impressions, direction requests, and phone calls from your Google Business Profile are leading indicators of new patient enquiries.
Want a free local SEO audit of your practice? Reach out and we'll send you a one-page report.
Ready to grow your practice?
Book a free, no-obligation consultation with our healthcare marketing team.
Book a free consultation →