Google Ads can fill your appointment book — or burn through your budget in a week. The difference comes down to setup, targeting, and tracking.
Start with intent, not volume
A search for "best dermatologist Sandton" is worth ten times more than "skin care tips". Build campaigns around the keywords that signal a patient ready to book.
Geo-target tightly
Most practices serve patients within a 15–20 km radius. Don't pay for clicks from across the country.
Use negative keywords
Block searches like "free", "DIY", "home remedy" — they drain budget without producing bookings.
Track real conversions
A click is not a patient. Use call tracking and form submissions as your conversion goals so you can calculate cost-per-patient.
Stay HPCSA-compliant
Avoid superlatives, guarantees, and patient testimonials in ad copy. Stick to factual, helpful descriptions of your service.
Want help setting up a compliant, ROI-focused Google Ads campaign? Get in touch.
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